Sadly the modern digitized releases did not include the vast amount of ligatures and alternate characters. The original release comprised five weights, including one version for headlines and one for body copy. ITC Avant Garde was first released in 1970 by the International Typeface Corporation, a company formed by Lubalin that same year. Lubalin expanded the logo design into an extensive range of characters and ligatures intended solely for use in the identity and headlines of the magazine.ĭemand from the design community for an Avant Garde typeface became such that Lubalin employed the help of his partner Tom Carnase and together they transformed the Avant Garde lettering into a full-fledged typeface. Following in the footsteps of its predecessors, Avant Garde pushed the boundaries of censorship and ceased when Ginzberg went to prison for featuring nude models depicting the alphabet!Īvant Garde magazine’s most notable legacy is arguably its instantly recognisable logo designed by Lubalin: Six months later Lubalin and Ginzberg released the first issue of Avant Garde, an attractive hard-bound periodical which would run for 14 issues between January 1968 and July 1971. They followed with a magazine called Fact, but this one also came to a premature end due to legal troubles. By the fourth issue the magazine got shut down for violating federal obscenity laws in the USA. In 1962 he teamed up with a journalist called Ralph Ginzburg (1929 – 2006) and together they published a controversial erotic magazine called Eros. Herb Lubalin (1918 – 1981) was a prominent American graphic designer. So for the benefit of those interested, here is the story: I needed to clear this up for myself, the truth behind this great and mysterious typeface we know as Avant Garde.
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